Armed with a clearly defined mandate to promote the Sultanate as the ‘Soul of Arabia’ and a unique tourist destination, Oman Air has partnered with Muscat Municipality and the Ministry of Tourism, as the Official Carrier of Muscat Festival 2011 and all associated activities. The highly anticipated Festival aims to attract not only the people and residents of Oman but discerning travelers from around the world to the capital during the six-week festivities which will feature a host of activities ranging from the Oman Food Festival, Tour of Oman, Extreme Sailing Series and Muscat Fashion Week to an exciting lineup of musical concerts and theatrical events.
“In its tenth edition, Muscat Festival has become a staple in the Oman calendar of events, drawing more than two million people annually. Year after year, it presents a growing platform for a wider international audience to experience the true essence of Oman,” said Usama bin Karim Al Haremi, Head of Oman Air’s Corporate Communication and Media. “Our efforts continue to be centered on attracting more visitors from all corners of the globe to Oman, as well as promoting domestic tourism by delivering a unique and unforgettable experience that draws inspiration from the rich Omani heritage and unrivalled hospitality.”
Al Haremi added that the National Carrier’s strategy stems from understanding the travel needs of Oman and providing nonstop, point-to-point air service, luxury and comfort in all classes. The Airline continues to work hand-in-hand with the Ministry of Tourism along with various local and international organizations that share a mutual vision of positioning the Sultanate as a land of bountiful culture, heritage and nature.