OOman Air's 2009 Annual Report has won Silver in the 2009 Vision Awards Annual Report Competition organised by the League of American Communications Professionals (LACP).
The report also won Bronze for the Most Improved Annual Report from the Asia-Pacific region. Each of the medals was won in the Transportation and Logistics category.
The 2009 Vision Awards Annual Report Competition, which drew an enormous number of submissions, recognises the outstanding annual reports of the past twelve months. More than 4,000 entries, representing more than twenty countries and a broad range of industries and organisational sizes, were received, with the competition being exceptionally tough. Entries were judged in peer-level competitions.
Oman Air's Annual Report, designed by Smart Media and themed 'Clear Skies', scored top marks for first impression, report narrative, message clarity and information accessibility.
Peter Hill, Oman Air's Chief Executive Officer, said:
"Nothing distinguishes our work and brings recognition to us and our team more than honours from the Vision Awards, which is recognised as one of the most prestigious international annual report competitions.
"Oman Air's Annual Report is an important reflection of our achievements and the work we do for our customers. The level of creativity exhibited in our report is outstanding, which is supported by outstanding clarity in communicating this year's key messages. As a world-class airline, we could not be more thrilled with the international recognition that our 2009 Annual Report has received from the LACP. We thank the team at Smart Media whose hard work have paid rich dividends."
Commenting on the win, Smart Media's Chairman, Dr Vijith Kannangara, said that the award for Oman Air's 'Clear Skies' Annual Report was their first international win and the first international assignment Smart Media had received. He added that he was pleased that their work for Oman Air had been recognised at an international forum.
Commenting on the award, Japeen Shah, Chief Financial Officer, Oman Air said:
"We are very pleased to receive the Vision Awards for our Annual Report 2009. The Annual Report is a very important medium for communicating our financial results to all Oman Air's stakeholders. In addition, we include in the report corporate governance, management discussion and analysis of our operations and financial performance during the year.
"Through the Chairman's statement and the Chief Executive Officer's statement we provide a brief on our current and future plans. Banks, financial institutions and all our business partners find our Annual Report to be a very valuable source of information on our achievements and future plans. With regard to the Annual Report 2009, we have gone a step further and used it to project the Oman Air brand to the readers.
"Smart Media has played a very important role in conceptualising and delivering the report and we are extremely pleased to partner with them in this effort."