Oman Air and Muscat Duty Free (MDF) were awarded the Inflight Retailer of the year 2017 during the annual Frontier Awards held on 6th October, at Palm Beach in Cannes, France. The Frontier Awards recognises best practice, rewards innovation and celebrates excellence across the global travel retail industry.
The award was one of the seventeen awards presented during the glittering ceremony and covered a wide range of categories that recognises the best of duty free and travel retail industries. The Frontier Awards, which marked their 33rd year, are hailed as the ‘Oscars’ of the industry.
Oman Air and MDF's Inflight programme faced stiff competition from major international airlines. This Frontier Awards are judged independently by some of the most influential people in the industry and is considered a prestigious honour not just for the winners but also for the short-listed companies. Other notable winners on the night were Dubai Duty Free (Airport Retailer of the year) and Heathrow Airport (Airport Operator of the year).
Engineer Abdulaziz al Raisi, Acting CEO, Oman Air commented, "At Oman Air we work very hard with our partner Muscat Duty Free to ensure that we are providing our guests with the absolute best and this encompasses every detail of the onboard experience, including the products that we sell on our aircraft. This award, won amid such stiff competition, proves that the products and offers on board our Inflight duty free are accepted widely by our guests for their quality and value”.
The latest accolade can be added to Oman Air and MDF’s list of industry awards, which include being awarded ‘Best In-Flight Duty Free’ Provider by Pax International Magazine in April 2017.
Martin Mullen, General Manager, Muscat Duty Free commented:
"The Oman Air Inflight Operation is an award winning concession contract operated by MDF that commenced in 2010. MDF is an Aer Rianta International joint venture company with Oman Air. The success of the partnership has proved to be a commanding factor in the development of the Inflight programme".
