Press Releases

Oman Air, the national carrier of sultanate of Oman, will be participating at the ITB Berlin 2010 Convention, which will take place from 10 to 14 March.

Peter Hill, Oman Air’s Chief Executive Officer, who will head the Company’s delegation to the event, said that ITB provided a unique opportunity to meet current and new business partners from every corner of the globe.

Peter Hill added:

“The proactive measures initiated by the Ministry of Tourism in promoting Oman as a distinctive destination along with Oman Air’s convenient flights to the German cities of Munich and Frankfurt and superior services on board have ensured an increase in the number of tourists to Oman. This year, our focus at ITB will be on the new services and products that have been positively viewed and reviewed by everyone. We will also be announcing the new destinations we have planned for this year. Since the commencement of the first direct flights from Oman to Germany in autumn 2009, Oman Air has established close partnerships in the German travel and tourism industry and has successfully positioned the new benchmark-setting product on the market. Steadily rising figures and an increasing load factor demonstrate the success of Oman Air in Frankfurt and Munich.”

One of the highlights will be CEO Peter Hill’s participation in a panel discussion held during ITB Future Day at the ITB Convention, the world’s largest tourism convention known as the leading think tank in the industry. Hill will be talking on the topic “Luxury Tourism: Does this market segment still work.”

Oman is proving to be a big hit with Western tourists for whom the sun and sea are major attractions together with the incomparable hospitality that Omanis are so well known for. With Oman Air’s direct service to cities like Paris, Frankfurt, Munich and London, there has been a further increase in the number of visitors to Oman. At this ITB, Oman Air will be showcasing mainly the luxury cabin product of the new Airbus wide-body fleet.

Among the other services and products showcased would be Oman Air Stopovers, which are attractive short-stay hotel packages available from all over the Oman Air Network, irrespective of the class of travel. With the option of luxury 5-star hotels or convenient 4-star hotels for business travel and even Resort Hotels for that perfect leisure break, Oman Air Stopovers are now enhanced to provide holiday-makers even more options and value-for-money.

Oman Air will also be promoting the Visit Oman Arabian Pass (VOAP) that offers the most convenient, flexible and cost-effective way to explore Oman and the other Arabian Countries.

Finally, the recent milestone achievement by Oman Air, when it became the first airline in the world to offer mobile phone services and internet Wi-Fi access on board its fleet, will also prominently feature at the Convention.