Liz Moscrop, the editor of Inflight magazine, has been named as the overall winner of the Oman Air Media Awards UK 2014. The announcement was made at a ceremony held on Oman Air’s stand at World Travel Market, in London.
In addition, Ms Moscrop won the ‘Best article about Oman Air’ category of the awards. The ‘Best article about Oman Air’s sports sponsorship’ award went to Kate Laven, of the Sunday Telegraph, the ‘Best blog article about Oman’ award was won by Iain Mallory, of Mallory on Travel, and the ‘Best print article about Oman’ award went to Lyn Hughes, editor of travel magazine Wanderlust.
Liz Moscrop was presented with her awards by Her Excellency Maitha bint Saif Al Mahrouqi, Under-Secretary at the Oman Ministry of Tourism and Deputy Chairman of Oman Air. The ceremony was also attended by senior managers from Oman Air, together with guests from the media and the travel trade.
The winners of each category received a framed certificate and a presentation case containing traditional silver jewellery hand-crafted in the Sultanate of Oman. In addition, as overall winner of the awards, Liz Moscrop received a prize of a long weekend for two in the Omani capital of Muscat, including business class flights from London.
Mohammed Al Shikely, General Manager Marketing at Oman Air, commented:
“We are delighted to name Liz Moscrop as overall winner of the Oman Air Media Awards UK 2014, in recognition of her outstanding article for Inflight, entitled An Auspicious Oman. The winning article offered an excellent and extensive overview – including the magazine’s cover - of Oman Air and its inflight experience. We offer Ms Moscrop our warmest congratulations and we look forward to seeing her soon in Oman.
“We also offer our congratulations to the other three category winners, Iain Mallory, Kate Laven and Lyn Hughes. Their outstanding work has made a valuable contribution to the success of both Oman Air and the destination of the Sultanate of Oman.
“I would also like to thank all those whose work was entered for the Oman Air Media Awards. The standard of every submission was extremely high and, as a result, the judges’ jobs were extremely difficult and the shortlists were extensive.
“In addition to the winners, we would like to offer special commendations to Alan Peaford and Marcelle Nethersole at Arabian Aerospace for their article Oman ready for take-off, Matthew Teller’ Traveller’s Guide: Oman, published in The Independent, and Michael Raffael for his article in Food and Travel magazine, A Good Oman.”
The Oman Air Media Awards were first launched to the German media at ITM Berlin earlier in 2014. The awards were designed to recognise the vital contribution that the media has made to Oman Air’s continuing success, and to the growth of the Sultanate of Oman as a much sought-after holiday destination. In his address to guests at the London awards ceremony, Mohammed Al Shikely said:
“Oman Air has been the proud recipient of countless awards over the last five years, for our seats and cabins, our catering and amenity kits, and for our technological innovation. And, crucially, we have also received awards for the high standards of something that money cannot buy – our staff service.
“This summer, we received the Best Staff Service Middle East award at the World Airline Awards. Perhaps more than any other award, this demonstrates the vital role that the media has played in Oman Air’s success. The World Airline Awards were voted for by nearly 19 million air travellers. Oman Air carried about five million passengers last year. The remaining 14 million voters can only have heard about our outstanding products and services via word of mouth, or by reading about them in the media.
“Similarly, the media has played a vital part in increasing global awareness of the beauty and hospitality that the Sultanate of Oman offers to every visitor. It is therefore with pride and pleasure that, through the Oman Air Media Awards, we are able to recognise the invaluable contributions that the media have made towards the twin success stories of the Sultanate of Oman and its national carrier, Oman Air.”