Press Releases

To be featured in the UK’s popular Evening Standard (ES) magazine with its readership of 604,000, is no mean achievement. The July 10 edition of this glossy, highlighted Oman as a land of turquoise seas, rare turtles, and desert in a narrative report by a well-known writer, Daisy Prince. Published every Friday, this glossy lifestyle magazine, which concentrates on glamour, with features on the rich, powerful and famous, is available as a complementary copy with the London Evening Standard. Daisy Prince is a Mid-Atlantic woman who was born in London, and has lived there for the past few years.

Usama Bin Karim Al Haremi of Oman Air’s Corporate Communications and Media brought to light this interesting report that has been making its rounds in the online edition, which is also frequented by a wide range of visitors to the website. He said that the Sultanate unquestionably is basking in the travel industry spotlight as an extremely safe and friendly country. Through an ancient history, extremely diverse topography and a culture, spectacular scenery and colorful cities, Oman is fast emerging as one of the most sought after destinations in the Arabian Gulf. The Sultanate of Oman, Al Haremi added, has been able to differentiate itself from other Middle Eastern countries through the eco-tourism measures adopted by the government, and by giving a considerable attention to its environmental components and support to numerous international projects to preserve the environment, besides the well-planned strategy for the development of the tourism sector in Oman. Through an integrated plan and clear objectives, with emphasis on the harmonisation between gradual developments of the tourism sector and preserving the traditions of the Omani society, objectives to this end have been seeing fruitful culmination. Al Haremi also assured that discovering Oman is an exciting and interesting adventure by itself.

In her report, Daisy Prince brings the attention of readers to the phased development process brought about by the wise and magnanimous ruler of Oman, His Majesty Sultan Qaboos Bin Said.

"It is a city of low square white buildings surrounded by mountains on all sides. Not to mention draconian building restrictions that has prevented the country from becoming like the set of The Fifth Element, unlike its neighbour Dubai. This is largely down to its leader, the Sandhurst-educated Sultan Qaboos Bin Said Al Said, who took over the country from his father in 1970, and has managed to bring it into the 21st century without obliterating its heritage. His approach is most apparent in Oman's capital, Muscat. On the coast of this Zenlike city, in the Al Khuwair district, lies The Chedi hotel, an indulgent confection of archways, white tiles, imported palm trees and grass so finely manicured you could play pool on it. My days could easily have been spent deliberating over which of the four delicious restaurants to eat in, dabbing my brow with perfumed towels handed to me by beach boys, and listening to the local muezzin's call to prayer as I swam in one of the two enormous infinity pools."

Inspired, by the adventures of Lady Jane Digby, a 19th-century adventuress who fell in love with desert life as much as with her husband, Daisy camped in a small Bedouin encampment. "It was with Lady Jane Digby in mind that I quit the hotel and headed over the craggy mountains to the golden dunes beyond. My destination was a small Bedouin encampment of wonderfully comfortable tents furnished with thick carpets, soft beds and colourful hand-woven coverings. Less glamorous, sadly, were my first attempts at camel riding - despite my smart new jodhpurs. I was only just in the saddle when the animal raised its back legs, pitching me forward so violently that I nearly fell off; then, straightening its front legs, it nearly tossed me off the back. After this rather humiliating beginning (I am sure Lady Jane managed side-saddle camel-mounting with more grace), we began lurching across the sands, the cantankerous beast honking with constant complaint. I tried to make conversation over this din with my guide, a beautiful young man in his early twenties with heavily kohled eyes (both men and women in the desert use kohl to prevent sun damage). He told me about his childhood as a Bedouin, spending weeks in the desert without seeing another living thing except for the
hawks overhead.

"Perhaps the camel was soothed by his tones, because by that evening my mount and I seemed to have come to some sort of understanding. He stopped his moaning and on riding back to camp we were rewarded with a wonderful sunset, the sky fading from blood red to indigo all around me. Dinner was waiting on my return, a feast of chicken roasted in the ground, spiced lamb kebabs, saffron rice, lady fingers, stewed cabbage and a sweet sticky date pudding, all of which I fell on with the fierce hunger of a travel-weary warrior. I drank mint tea, and layback to appreciate nature's ceiling of a billion stars."

Daisy packs in her report interesting nuggets of information that sure assists anyone packing their bags to visit Oman. Having visited places like Wadi Bani Khaled, Fins Beach and trying her own hand in a rickety motor boat to experience the much-talked about sea life, Daisy brings alive her experience with expressions that would entice anyone.

"The next morning, after an early breakfast of eggs and spiced beans, I stopped for a swim in Wadi Bin Khalid, an enormous emerald green lake enclosed by dazzling white rocks; my only company a few chatty frogs. I 'camped' again that night, on the white sand of Fins Beach, but with a spacious tent, stand-alone loo and shower, and a barbecue crackling outside, I was hardly roughing it. And that night, after more stargazing, I fell asleep lulled by the sound of plashing waves less than ten feet from my bed. My final adventure was to see one of Oman's greatest treasures - its sea life. In a small rickety fishing boat, I motored half a mile from shore and was soon joined by a school of bottlenose dolphins leaping in arcs and a pair of rare leatherback turtles slowly paddling past."

Usama Al Haremi also brought attention to the fact that coming from the house of DMGT (Daily Mail and General Trust) which is a long established, successful media group, The London Evening Standard has been in circulation since 1827. It was wholly owned by The Associated Newspapers, which also publish the Daily Mail and the Mail on Sunday.

ES Magazine that was launched in 1987, Al Haremi highlighted, steers readers towards the lifestyle decisions that will make them stand out from the crowd, and presents a unique opportunity to reach an elusive audience of cutting-edge consumers with the money. It is widely regarded as the 'Voice of London' ensuring London's metropolitan population has the most up to date news and comment with the highest quality features, he noted.

Like everyone who visited Oman and found it hard to bid good-bye, Daisy too found it hard to bid adieu to Oman. “After this perfect day, it was with a heavy heart that I bade goodbye to the camel and the dark-eyed young guide and made my way back across the rippled sands to Muscat. Just like Lady Jane, I had fallen head over heels in love with the desert.”

Daisy's check-list on Oman on What to take and where to go

Must stay:
The Chedi hotel is the perfect weekend getaway. The 350m-long private beach has great umbrellas for shade and one of the two pools is reserved exclusively for adults. Additionally, there are two tennis courts, a fitness centre and an extensive spa. I had a Balinese massage that was pure bliss.

Don't Miss:
A visit to Muscat's Grand Mosque built by the Sultan in 2001. Made from 300,000 tonnes of Indian sandstone, it has a 91.5m-high main minaret, a 6,000-capacity prayer hall and a carpet so large that it took 600 weavers more than four years to make. Go to Sur, a port once visited by Marco Polo in the 16th century, where they still make traditional wooden fishing dhows. The Wadi Shab is a glorious natural oasis in the mountains.

What to Buy:
The Muttrah Souk is a wonder; the covered market is just off the Corniche next to the harbour and has an incredible collection of Omani silver and amber and spices of the region. Pick up a necklace made of antique silver Thaler coins. I bought an enormous piece of amber with an insect inside for about £80. Bargaining is a must. Afterwards, stroll down to the harbour and admire the Sultan's 155m yacht.

Eat and drink:
Try mashuai, a traditional Omani meal comprised of a whole spit-roasted kingfish, served with lemon rice. And drink the traditional Omani coffee mixed with cardamon powder, which comes with khawas (dates) at the end of every meal.

What to take to the desert:
A good hat and a scarf to cover your nose and mouth to prevent the sand getting into your mouth as you ride your camel. Take bug spray and wipes to get rid of the desert dust.

Book in advance:
The best way to get around Muscat is with a local guide. The Omanis are incredibly friendly and proud of their country and are always happy to answer any questions about local life.

Visa:
The government recently changed its visa policy and will now issue one-month tourist visas upon entry.